Tyler Timmerman - CEO
As the Chief Executive Officer of True North, I’m proud to lead this company dedicated to delivering premium gear. I’m committed to creating products that bring clarity, precision, and reliability to every experience in the wild.
Aidan Uppena - CMO
As Head of Marketing at True North, my focus is building a strong, authentic brand that showcases our innovation, inspires our community, and drives excitement for what we create.”
Avery Baldauf - Head of HR
As head of HR, my focus is on supporting our people, fostering a culture of innovation, and ensuring every team member has the tools and environment they need to thrive.
Deshawn Henry-Lenoir - CTO
As Chief Technology Officer at True North, I oversee the innovation, design, and product development that drive our fishing and outdoor gear forward. My focus is on building high-quality, sustainable equipment while integrating modern technology into every step of our manufacturing and supply chain. At True North, we combine outdoor passion with reliable engineering to deliver gear anglers can trust anywhere in the world.