About True North
Discover the heart and soul of True North. Learn about our passion for the outdoors, our commitment to quality, and our dedication to building a welcoming community. Join us as we equip you for your next adventure in Platteville, Wisconsin, and beyond.
More than just a store
What sets True North apart? We're more than just an outdoor retailer; we're a community. We strive to be a customer-friendly and welcoming business, dedicated to providing quality, tested products. Our goal is to ensure you have the proper support and give back to the Platteville community that supports us.
Our story
True North began with a simple love and passion for the outdoors. We wanted to share that passion with others by providing reliable and quality gear. From fishing to hunting, we provide a service to the Platteville community to make the most of their outdoor activities.
Who we serve
Our ideal customers range from teens to adults with any level of interest in hunting, fishing, or other outdoor activities. True North helps you enjoy the outdoors more by providing reliable, quality gear, ensuring you have the best possible experience. We want to be your first stop for outdoor equipment in Platteville!
"True North is the only place I trust for my outdoor gear. Their team is knowledgeable and always willing to help!"
A Satisfied Customer from Platteville, WI