Market Trends
The outdoor-tech and smart-wearable market continues to expand rapidly, with adoption of AR and smart eyewear increasing across outdoor sports. Portable sonar devices are steadily replacing traditional fish finders, while recreational fishing, boating, and adventure gear markets show strong growth. With demand rising for compact, app-connected devices, True Northern is positioned at the forefront of next-generation fishing innovation.
Cost Forecast & Value
We continuously evaluate production and operational costs to ensure accessibility and long-term sustainability. Manufacturing efficiencies help reduce unit costs as production scales, while our lightweight sonar sensors deliver high performance at a lower price point. Forecasted retail pricing remains competitive with traditional fish finders and AR wearables, and ongoing maintenance costs for users are minimal. Our goal is to provide premium capabilities while keeping our products budget-friendly for everyday anglers.